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PM in the Downstream Value Chain

  • Marc Helmold
Chapter
Part of the Management for Professionals book series (MANAGPROF)

Abstract

Marketing (and sales) is the downstream activity in the value chain as illustrated in Fig. 6.1. Marketing is a continually evolving discipline and as such can be one that companies find themselves left very much behind the competition if they stand still for too long. One example of this evolution has been the fundamental changes to the basic marketing mix. Where once there were 4 Ps to explain the mix, nowadays it is more commonly accepted that more developed 7 Ps add a much-needed additional layer of depth to the marketing mix with some theorists going even further.

References

  1. Helmold, M., & Terry, B. (2017). Lieferantenmanagement in China. DeGruyter: Berlin.CrossRefGoogle Scholar
  2. Helmold, M., Dathe, T., & Hummel, F. (2019). Erfolgreiche Verhandlungen. Best-in-Class Empfehlungen für den Verhandlungsdurchbruch. Wiesbaden: Springer Gabler.CrossRefGoogle Scholar
  3. SupplyOn. (2019). www.supplyon.com

Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Marc Helmold
    • 1
  1. 1.IUBHBerlinGermany

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