Mapping the Monetization Challenge of Gaming in Various Domains

  • Evangelos MarkopoulosEmail author
  • Panagiotis Markopoulos
  • Mika Liumila
  • Younus Almufti
  • Vasu Aggarwal
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 973)


The cost of developing successful games for either entertainment or business purposes is a high-risk investment but mandatory due to the nature of the sector. However, there are discrete and innovative ways that minimize the investments risk and assure profitability without losing the player’s engagement. Gaming monetization can be approached from direct or indirect financial charges based on the scope of the game and its target group. As of today, no monetization practice can be considered as a silver bullet as they are all affected by geographical, cultural, social, economic and other factors. This paper attempts to define the major monetization elements in the gaming industry. It also attempts to define the major gaming categories and subcategories and associate on them the monetization elements and techniques. Furthermore, it creates a map for the development of gamification monetization approaches per case which can contribute towards effective gaming investments management.


Gaming Gamification Serious games Investment management Entertainment games Monetization Ethics Management 


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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  • Evangelos Markopoulos
    • 1
    Email author
  • Panagiotis Markopoulos
    • 2
  • Mika Liumila
    • 3
  • Younus Almufti
    • 1
  • Vasu Aggarwal
    • 1
  1. 1.HULT International Business SchoolLondonUK
  2. 2.University of the Arts London, Elephant and CastleLondonUK
  3. 3.Turku University of Applied ScienceTurkuFinland

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