Digital Cultural Strategies Within the Context of Digital Humanities Economics

  • Evangelos MarkopoulosEmail author
  • Panagiotis Markopoulos
  • Mika Liumila
  • Younus Almufti
  • Chiara Romano
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 973)


Staying sustainable in the world of cultural heritage is a major organizational challenge nationally and internationally. Due to the global financial crisis the funds available to sustain the operations of museums and libraries become difficult not only to obtain them but also to utilized them effectively and efficiently. The operational costs of museums increase over the time due to exhibit maintenance and acquisition costs. This cost is inversely proportional to the revenues that can be generated. Virtual reality, avatar technologies, virtual worlds, holograms, gaming and gamification can offer creative interactivity and unique experiences with low or no cost to the global visitor and introduce new revenue streams. This paper practically integrates the realization of digital cultural strategies and operations within the context of digital humanities economics that can turn museums and libraries from cost centres to profit centres for the benefit of the humanity and the society.


Digital museum Digital library Gamification Humanities Technology Virtual Reality Avatar Economics 


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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  • Evangelos Markopoulos
    • 1
    Email author
  • Panagiotis Markopoulos
    • 2
  • Mika Liumila
    • 3
  • Younus Almufti
    • 1
  • Chiara Romano
    • 1
  1. 1.HULT International Business SchoolLondonUK
  2. 2.University of the Arts LondonLondonUK
  3. 3.Turku University of Applied ScienceTurkuFinland

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