The Effect of Anthropomorphization and Gender of a Robot on Human-Robot Interactions
The popularity of assistant robots has increased in the recent past. Past research has looked at the effect of anthropomorphization of robots and considered the consumers’ gender as an important factor. However, research has not examined the interaction between a robot’s gender and its level of anthropomorphization on human-robot interactions. Our results indicate that males and females perceive a service failure differently depending upon the level of anthropomorphization of the robots involved in the failure.
KeywordsAutomation Consumer behavior Service failure Human-robot interaction Gender
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