Impacts of the Time Interval on the Choice Blindness Persistence: A Visual Cognition Test-Based Study

  • Qiuzhu Zhang
  • Yi Lu
  • Huayan HuangfuEmail author
  • Shan Fu
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 953)


Choice blindness presented as a person’s failure to notice a mismatch between one’s preference and task decision. We studied the persistence of choice blindness through time interval based on visual cognitive tests. We designed a 2 (high and low similarity pictures) × 2 (one-day and one-week time interval) mixed design. 20 pairs of scenery pictures with different similarities were used as materials and 52 adults were recruited as participants. The results verified the existence of choice blindness. It was found that no significant difference existed in the perception of false feedback between the first day and the first week in the first experiment. However, there was significant difference in the second experiment between one-day later and one-week later. In other words, time intervals had an effect on the persistence of choice blindness, especially the time interval of one-day.


Choice blindness Time interval The false feedback 


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© Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.School of Life Science and TechnologyUniversity of Electronic Science and Technology of ChinaChengduChina
  2. 2.Department of Automation, School of Electronic and Electrical EngineeringShanghai Jiao Tong UniversityShanghaiChina
  3. 3.Counseling and Support ServicesShanghai Jiao Tong UniversityShanghaiChina

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