How Color Coding Encourages Emotional Interactions While Using Smartphones

  • Young Ae KimEmail author
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 968)


Human cognition involves highly interrelated mental processes. The essential mental process is connected with the environmental influences that helps to store and remember. Color is the essential optical experience to user experiences as an influential communication channel to the human cognition, which is a meaningful position in improving memory performance. However, color coding can be detrimental under certain circumstances. Can color coding improve memory capacity? Can color coding influence emotional arousal? Can color coding help to create a mental map to navigate information in apps? This research discusses the relationship between colors, attention, memory, and emotional arousal. It addresses the color coding in similar and different settings, an exploration on the human memory, and the role of emotional arousal and memory while using smartphones.


Attention Color Emotional intelligence Mental recall Positive emotion Happiness Zoom lens model of attention Perceptual span 


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© Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.School of DesignSouth Dakota State UniversityBrookingsUSA

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