Lessons from the Archive: Still Relevant 50 Years Later

  • David SmithEmail author
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 968)


Human interaction and sustainability represent huge concepts impacting design practice in multiple disciplines. Because of this impact on design practice, the conversations around these concepts is critical to the profession. The discipline of Industrial design in the making of objects has a rich history of applying these guiding principles, while by comparison graphic design in the making of communications has more recently started to address some of these concepts. This paper highlights bits of conversation from present to 50 years ago about the role of human interaction and sustainability in industrial and graphic design. For the contemporary designer it is important to recognize and embrace these ideas, so that the next generation of designers do not have to rediscover them.


Human-centered design Sustainability Graphic design Design thinking Ethical responsibility Ethical design Design futures 


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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.Auburn UniversityAuburnUSA

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