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A Cognitive-Consistency Based Model of Population Wide Attitude Change

  • Kiran LakkarajuEmail author
  • Ann Speed
Chapter
Part of the Understanding Complex Systems book series (UCS)

Abstract

Attitudes are an important component in human decision making. We focus on developing a model of attitude diffusion across people that includes social and cognitive factors. We will describe the model and the underlying theories that support its elements. Our results focus on better understanding the resiliency of attitudes—how long does it take for attitudes to change and what do they change to?

Notes

Acknowledgements

Sandia National Laboratories is a multimission laboratory managed and operated by National Technology & Engineering Solutions of Sandia, LLC, a wholly owned subsidiary of Honeywell International Inc., for the U.S. Department of Energys National Nuclear Security Administration under contract DE-NA0003525.

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Copyright information

© This is a U.S. government work and not under copyright projection in the U.S.; foreign copyright protection may apply 2019

Authors and Affiliations

  1. 1.Sandia National LaboratoriesLivermoreUSA
  2. 2.Sandia National LaboratoriesAlbuquerqueUSA

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