Linguistic and Spatial Practices in the Shop

  • Dariush Izadi


This chapter aims to investigate how social space and the shop’s layout, with its mediational means, work alongside the local language practices carried out within the shop in constructing ethnic space and identity. It is argued that while positioning itself as a Persian shop, the shop is a sociolinguistic space involving sense-making and deployment of various repertoires beyond linguistic practices. The study foregrounds that a mediated discourse analysis of the practices embedded in service encounters provides a finer understanding of specific social practices and actions and local material contexts, which serve to ascribe social identities for shop-owners and customers. A fundamental point I wish to make in this chapter is that the spatial engagement and the mediational means imbricated in the activity of a social actor are just as important in making meaning as the use of conventional language codes and other symbolic communicative resources and thus in need of more careful theorization.


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© The Author(s) 2020

Authors and Affiliations

  • Dariush Izadi
    • 1
  1. 1.Western Sydney UniversitySydneyAustralia

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