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Young Chinese Users’ Perception of Passenger Car Form in Front Quarter View Analyzed with Quantitative and Qualitative Methods

  • Chunrong LiuEmail author
  • Kui Gao
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 972)

Abstract

The characteristics of young Chinese users’ perception of passenger car form in front quarter view are investigated to explore their morphological awareness. Based on users’ judgement on similarity between passenger car forms in front quarter view, the distribution and form change of 109 form samples in the perceptual map are analyzed. The findings show that (1) the characteristics of young Chinese users’ perception can be mapped by dimension reduction onto the horizontal and vertical dimensions in the two-dimensional perceptual space; and (2) users’ perception of and evaluation on form differences can be interpreted by three types of form features, including eight local features in front view, two local features in side view, and two overall transitional features between front face and side body.

Keywords

Passenger car form in front quarter view User research The perceptual mapping Quantitative and qualitative analyses 

Notes

Acknowledgments

The authors would like to extend thanks to Xiaohua Chen and Wujia He for conducting a survey of 15 subjects among a total of 40 subjects in this study.

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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.School of DesignShanghai Jiao Tong UniversityShanghaiChina

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