Personalized Design of Food Packaging Driven by User Preferences

  • Yan Yan
  • Chen Tang
  • Liqun ZhangEmail author
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 972)


The rapid development of Internet information technology and the accelerated integration of manufacturing industry have made great progresses in manufacturing technology and reconstructed the supply and demand relationship between users and products in manufacturing. Internet-based user customization is a new mode of information technology advancement and supply-demand relationship reconstruction. The generative design that is gradually being formed is a new creation behavior in personalized customization. This paper is focused on the way of how to model user preference knowledge and graph generation parameters. In the food consumer market, a new generation of consumers have strong demand for personalized food packaging, providing users with personalized colors of packaging, which will greatly enhance users’ tasting and purchasing desires. This study selects the taste preferences of user preferences and the color parameters of the graphical parameters. The neural network model was established to observe the taste preference and commonness of color. The proposed mechanism is experimentally verified and specific Demonstration in design practice.


User preferences Generative design Personalized recommendations Packaging 


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© Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.School of DesignShanghai Jiao Tong UniversityShanghaiChina

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