Using Established UX Design Techniques and Visual Enhancements to Redesign an Enterprise Mobile App and Improve Employee Productivity and Engagement

  • Soo Yun KimEmail author
  • Ed. McFadden
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 972)


This paper describes our work to improve how IBM employees install IBM mobile apps through the design and development of a native IBM App Store for iOS. Using established UX design techniques such as usability testing and user surveys, we redesigned a legacy hybrid app to have a clean, modern interface leveraging Apples’ latest iOS design patterns, and introduced a visual hierarchy that keeps the experience focused on the core user tasks. The improved app allows users to find and install apps more quickly, through an engaging UX that users prefer.


UX Visual enhancement Mobile app 


  1. 1.
  2. 2.
  3. 3.
  4. 4.
  5. 5.
    Categories and Discoverability - App Store - Apple Developer.
  6. 6.
    Visual Hierarchy: Organizing content to follow natural eye movement patterns—Interaction Design Foundation.
  7. 7.
    The Underestimated Power Of Color In Mobile App Design—Smashing Magazine.
  8. 8.

Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.CIO Design, IBMNew YorkUSA

Personalised recommendations