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Qualimetric Support of Managerial Decisions in the Control of Trade Offers

  • T. F. KiselevaEmail author
  • V. A. Pomozova
  • E. N. Zubareva
Conference paper
Part of the Smart Innovation, Systems and Technologies book series (SIST, volume 139)

Abstract

In the trade proposal on the Russian consumer market, it is not new to replace authentic goods with their substitutes. The reason for such a negative phenomenon is the lack of decision-makers about the categorization of the trade proposal, sufficient arguments for making the right decision. So, even a specialist is not always able to separate the grain from the chaff, find in the conditions of uncertainty of the supply of goods to trade networks the correct decision on the categorization of the trade proposal. In order for managers to efficiently classify incoming goods according to the assortment characteristic, they should have arguments in their disposal in the form of reliable methods that allow to identify these goods according to the criteria that consumers of these goods consider important and understandable for themselves. Modern commodity producers, almost everywhere substitute authentic goods for surrogates. One of the bright and dramatic examples is the product group of sparkling wines.

Keywords

Category management Assortment classification of the trade proposal Management decision-making 

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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • T. F. Kiseleva
    • 1
    Email author
  • V. A. Pomozova
    • 1
  • E. N. Zubareva
    • 1
  1. 1.Kemerovo State UniversityKemerovoRussia

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