The Challenges of the Twenty-First Century (1995–Today)
This chapter deals with fashion in the late twentieth and early twenty-first centuries, dominated by the phenomenon of globalization. First of all, outsourcing affected Italian fashion as well as the growing financialization of companies, with the continuous purchase and sale of companies between the various countries. The two main innovations of the last few years are examined: the emergence of fast fashion, with different dynamics from those of traditional fashion, and the impact of the Internet, both as an efficient sales channel and as a form of customer involvement. Finally, there is an analysis of the latest trends in the fashion industry, which focuses on the one hand on sustainability and ecology, and on the other hand on the development of new technologies.