The Fashion of the New Italy (1945–1965)
This chapter shows how the Italian reconstruction after the Second World War was based on both economic and cultural elements, and aimed at outlining a new identity for the country, which was also reflected in the fashion industry. The reconstruction of two fundamental industrial sectors is then considered. First of all, the textile industry, its time-honoured origins through the nineteenth century and up to the twentieth, which has always been a strong point of Italian production. Secondly, the garment industry, with a more traditional character, which developed mainly in the post-war period. The chapter then illustrates the formation of a first nucleus of original Italian fashion, which took place around the first “fashion capitals”, Rome and Florence, where the first famous fashion shows took place.