Karl-Dieter Opp Recommends “Nudge: Improving Decisions About Health, Wealth, and Happiness” by Richard H. Thaler and Cass R. Sunstein

  • Karl-Dieter OppEmail author


The book proposes a wide version of the economic model. The assumption of perfect information is dropped, and all kinds of preferences are admitted. Not only egoism, but also, e.g., the motivation to follow accepted norms or to gain status are included. This allows a better explanations of many phenomena such as rule following, sanctioning or voting. Only such a model can be used for “libertarian paternalism” assuming that people can be influenced by “small changes in context.”


  1. Thaler, R. H., & Sunstein, C. R. (2008). Nudge. Improving decisions about health, wealth, and happiness. New Haven, CT: Yale University Press.Google Scholar

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© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.Prof. em., University of LeipzigLeipzigGermany
  2. 2.University of WashingtonSeattleUSA

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