Museums and Technology for Value Creation

  • Mauro RomanelliEmail author


As information-based, knowledge-oriented and technology-enabled organisations, museums should contribute to sustaining value co-creation and service innovation, encouraging the participation of audience by enhancing experience and interactions, promoting user-generated content, driving participants to create knowledge on cultural heritage. The chapter aims to explain how museums utilise technology in order to promote value co-creation strengthening the participation of the audience in cultural heritage content. As organisations that use and develop technology for value and knowledge creation, museums rediscover themselves as knowledge-driven and value-oriented communities that rely on museum informational professionals as user-centred mediators that meet the changing needs of users that act as co-producers of cultural heritage content. As audience- or collection-driven organisations, museums emerge as social spaces for innovation and select different pathways for value co-creation developing web, digital, interactive, virtual technologies and environments in order to involve the users as active participants in museums as communities within cultural and social ecosystems.


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Authors and Affiliations

  1. 1.Department of Business and EconomicsUniversity of Naples ParthenopeNaplesItaly

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