The Art of Showing: Imagining Development in Indian Mediascape

  • Pranta Pratik Patnaik


Television is one of the influential medium due to its omnipresence in our living room and our daily engagement with it. Any discourse on development, therefore, must evaluate the role of televisual representation. It indicates the politics of representation involved in televisual texts related to developmental projects undertaken by the government. The pertinent question is how media sustains its representation on development? The answer lies in the fact that it is through the careful interplay of a cultural identity merged with the notion of development, which makes it possible for the idea of uneven development to sail through on television. Development is visualised as the emerging new and progressive identity that demarcates the boundary between ‘insider’ and ‘outsider’. Those who are in support of the developmental projects are included in the former while those opposing are included in the latter. Images are manufactured, stories get constructed, and news gets manipulated in the process of media production. There is a crisis in news reporting about development, which does not take into account the devastated livelihoods. It puts under scrutiny the alleged neutrality of television news, the relationship between media and democracy, and most importantly, the right to have a dignified life of the citizens.


  1. Adorno, T. W. (1991). The Culture Industry: Selected Essays on Mass Culture. London: Routledge.Google Scholar
  2. Bhushan, S. (2013). Manufacturing News. Economic & Political Weekly, 48(23), 12–15.Google Scholar
  3. Billig, M. (1997). From Codes to Utterances: Cultural Studies, Discourse and Psychology. In M. Ferguson & P. Golding (Eds.), Cultural Studies in Question. London: Sage.Google Scholar
  4. Bourdieu, P. (1993). The Field of Cultural Production. Cambridge: Polity Press.Google Scholar
  5. Bourdieu, P. (1998/1996). On Television and Journalism (P. P. Ferguson, Trans.). London: Pluto.Google Scholar
  6. Chomsky, N., & Herman, E. S. (1994). Manufacturing Consent: The Political Economy of Mass Media. London: Vintage Books.Google Scholar
  7. Dhawan, B. D. (1972). Television in India: What Role in Economic Development? Economic & Political Weekly, 7(42), 2119–2122.Google Scholar
  8. Hall, S., Critcher, C., Jefferson, T., Clarke, J., & Roberts, B. (1978). Policing the Crisis: Mugging, the State, and Law and Order. London: Macmillan.CrossRefGoogle Scholar
  9. Hanmer, L., de Jong, N., Kurian, R., & Mooij, J. (1997). Social Development: Past Trends and Future Scenarios. Stockholm: SIDA.Google Scholar
  10. Kale, P. (1973). Developing a Tool for Development: Television in India. Economic & Political Weekly, 8(28), 1255–1257.Google Scholar
  11. Kumar, S. (2001, November 6). The Adivasis of Orissa. The Hindu.Google Scholar
  12. Nayar, K. (2001, November 28). Pushing the POTO. The Hindu.Google Scholar
  13. Padel, F., & Das, S. (2008). Cultural Genocide: The Real Impact of Development-Induced Displacement. In H. M. Mathur (Ed.), India: Social Development Report 2008. Development and Displacement (pp.103–115). Delhi: Oxford University Press.Google Scholar
  14. Pieterse, J. N. (2000). After Post-development. Third World Quarterly, 21(2), 175–191.CrossRefGoogle Scholar
  15. Rahnema, M. (1997). Towards Post-development: Searching for Signposts, a New Language and New Paradigms. In M. Rahnema (Ed.), The Post-development Reader. London: Zed Books.Google Scholar
  16. Reddy, C. R. (2001, May 27). At Loggerheads Over Resources. The Hindu.Google Scholar
  17. Roy, A. (2013). An Ordinary Person’s Guide to Empire. India: Penguin Books.Google Scholar
  18. Sachs, W. (Ed.). (1992). The Development Dictionary: A Guide to Knowledge and Power. London: Zed Books.Google Scholar
  19. Schuurman, F. (1993). Beyond the Impasse: New Directions in Development Theory. London: Zed Books.Google Scholar
  20. Schuurman, F. (2000). Paradigms Lost, Paradigms Regained? Development Studies in the Twenty-First Century. Third World Quarterly, 21(1), 7–20.CrossRefGoogle Scholar
  21. Sen, A. (2001, December 13). Culture and Development. Paper presented in World Bank Tokyo Meeting.Google Scholar
  22. Thomas, A., & Allen, T. (2000). Poverty and Development in the 21st Century. Oxford: Oxford University Press.Google Scholar

Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Pranta Pratik Patnaik
    • 1
  1. 1.Department of Culture and Media StudiesCentral University of RajasthanAjmerIndia

Personalised recommendations