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Introductions

  • Gina O’Melia
Chapter

Abstract

O’Melia sets out to establish the necessary foundation for the reader to fully appreciate the fundamental shift that occurred in Saturday Morning content by the integration of Japanese popular media and why this shift in children’s programming is important to observe for those interested in American-Japanese cultural exchange, Global Culture, Global Media, Globalization, and children’s media in general. She does this by first reviewing scholarly viewpoints from diverse, and sometimes dissenting, perspectives across both globalization and media studies. She then elaborates on the origins of Saturday Morning from 1960 to 1986. This history of Saturday Morning then ushers in a deeper discussion on how Japanese content was portrayed on American television in this era and how the Japanese-American cultural exchange normally occurred before the transition on Saturday Morning began in 1993.

Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Gina O’Melia
    • 1
  1. 1.Division of Social SciencesHudson County Community CollegeJersey CityUSA

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