Boosting Publicity: Old and New Media, Deliberations, and Organic Ideology Articulation

  • Laurence L. Delina


Publicizing campaigns need not only be far-reaching but also empowering. Mobilization, thus, requires all forms of traditional and emergent media, at the same time that venues for iterative knowing, probing, and problem-solving and formulating and articulating an organic ideology are created and sustained. With climate denial deeply entrenched in governments and traditional mass media channels, a new hegemony that support emancipatory and transformative climate actions can be promoted using new channels provided by social media; albeit ensuring authentic participation. Strengthening proven modes of face-to-face public engagement remains important. Authentic and influential deliberations can be tapped not only to increase public knowledge but also to open up a culture for reflexive problem solving, which has long-lasting effects to people.


Publicity Mass media Social media Climate communication Climate denial Authentic participation Deliberation Intellectual organization Organic intellectuals 


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© The Author(s) 2019

Authors and Affiliations

  • Laurence L. Delina
    • 1
  1. 1.Boston UniversityBostonUSA

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