Visioning and Identity-Building: An Overarching Vision for Heterogeneous Campaigns

  • Laurence L. Delina


For a mobilization to succeed in enrolling people to its cause, the public at large needs to be offered sound, clear, coherent and realistic descriptions of an alternative social order to the status quo in terms that they can readily understand and quickly relate to. In climate actions, visions of durable, desirable, just, emancipatory, sustainable and transformative futures can help build and culture new social identities, where members of the public will ably transform their prior understanding of their worlds and the ways they reflect this new understanding in their own present and future lives. To achieve this, visioning and identity-building in the climate action movement has to move beyond initiating, supporting and sustaining pockets of climate actions in small communities and people’s centers of influence toward creating a larger imaginary that transforms the hegemony that orders contemporary human societies.


Vision Identity Civil disobedience Nonviolence Internet-based mobilization Utopia Cultural hegemony Folk politics 


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Laurence L. Delina
    • 1
  1. 1.Boston UniversityBostonUSA

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