Visual and Verbal Code Translation

  • Aba-Carina Pârlog


This chapter elaborates on the topic of coding and communication. David Chandler’s (Semiotics: The Basics. Routledge, Taylor and Francis Group, London and New York, p. 149, 2002) social, textual and interpretative codes and their respective subcodes enable the unravelling of the complex illusions of the world with a high degree of accuracy. Depending on the field that they belong to, their often manipulative aim betrays the real purposes of their various communicative strands (see propaganda). The issue of language and control and their interpretation is also tackled together with that of wisecracks and their corresponding parallel sets of meanings out of which one is many a time more difficult to find as it is quite unusual to the reader/listener to make such conceptual connections.


Code Discourse Image Translation 


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Aba-Carina Pârlog
    • 1
  1. 1.Department of Modern Languages and LiteraturesWest University of TimişoaraTimişoaraRomania

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