Ability to Share
The act of sharing information online depends on the actor’s ability to share—that is, having access to social media platforms, being willing to use social media, and being familiar with relevant technology. Several social media affordances also play a role in whether people share online content. These affordances are both sociotechnical (i.e., the way people interact with technology) and practical (i.e., capabilities of specific platforms that allow users to create content, build networks, and share information).
KeywordsSocial media Social media users Social media sharing Sociotechnical Affordances Social networks Twitter Facebook Reddit VKontakte Communication Self efficacy
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