Working with Secondary Data: Official and Industry Statistics

  • Marlen Komorowski


This chapter demonstrates which official statistics are available for media policy analysis including statistics provided by national and local statistics organizations, international organizations and private organizations. In addition, the advantages and limitations of working with official and industry statistics are discussed including reliability of data and the issues in delineating the media industry. Concluding, a step-by-step approach to work with media industry statistics is given based on two exemplary cases, one for Europe and one for the USA. The goal of this chapter is to show how official and industry statistics can be used for media policy analysis to create data-driven insights that can support policy making.


  1. Brussels Hoofdstedelijk Gewest. (2013). Ontwerp van Gewestelijk Plan voor Duurzame Ontwikkeling. Retrieved from
  2. Bureau van Dijk. (2016). Amadeus—Information on companies across Europe. Retrieved April 5, 2016, from
  3. BusinessDictionary. (2017). Statistics. Retrieved March 27, 2017, from
  4. DG Communications Networks, Content and Technology. (2015). Monitoring the digital economy & society 2016–2021 (Report). Brussels: European Commission. Retrieved from
  5. European Audiovisual Observatory. (2016). The yearbook of the European Audiovisual Observatory. Retrieved September 4, 2016, from
  6. Eurostat. (2015). Glossary: Statistical classification of economic activities in the European Community (NACE) [Encyclopedia]. Retrieved October 1, 2015, from
  7. Eurostat. (2016). Eurostat—Your key to European statistics. Retrieved September 3, 2016, from
  8. Flanders DC. (2016). Flanders DC making creativity happen. Retrieved March 1, 2016, from
  9. KEA European Affairs. (2006). The economy of culture in Europe. Study prepared for the European Commission. Retrieved from
  10. Komorowski, M. (2015a). Deliverable 1.1a—Report on scoping the research on media clusters Brussels (Deliverable No. 1.1a). Imec-VUB-SMIT. Retrieved from
  11. Komorowski, M. (2015b). Deliverable 2.1—Report on theoretical framework: Media institutions’ activities and networks (Deliverable No. 2.1). Imec-VUB-SMIT. Retrieved from
  12. Komorowski, M. (2017). Deliverable 2.3a—Report on data analysis: Brussels’ media industry (Deliverable No. 2.3). Imec-VUB-SMIT. Retrieved from
  13. Komorowski, M., & Ranaivoson, H. (2018). To be or not to be the media industry – Delineation to a fuzzy concept. Observatorio, 12(2), 1–22.Google Scholar
  14. Komorowski, M., & Wiard, V. (2018). Brussels’ media industry: A first look into its size and composition. In F. Rinschbergh, E. Swyngedouw, & J. Vlegels (Eds.), Cultural and creative industries. Creativity in a divided city (La créativité dans une ville divisée). Brussel: VUB Press.Google Scholar
  15. LEG Eurostat. (2000). Cultural statistics in the EU—Final report of the LEG (Eurostat Working Paper). Luxembourg: Eurostat.Google Scholar
  16. Leurdijk, A., De Munck, S., Van den Broek, T., Van der Plas, A., Manhanden, W., & Rietveld, E. (2012). Statistical, ecosystems and competitiveness analysis of the media and content industries: A quantitative overview (JRC Technical Reports). Luxembourg: European Commission. Retrieved from
  17. OECD. (2011). OECD guide to measuring the information society 2011. Paris: OECD Publishing. Retrieved from
  18. OECD. (2016). Regional statistics and indicators. Retrieved March 18, 2016, from
  19. Picard, R. (2008). Media clusters: Local agglomeration in an industry developing networked virtual clusters. Jönköping: Jönköping International Business School. Retrieved from
  20. PricewaterhouseCoopers (PwC). (2015). Global entertainment and media outlook 2015–2019. Retrieved from
  21. Schrauwen, J., Schramme, A., Demol, M., & Van Andel, W. (2014). Creatieve industrieën in Vlaanderen - Update: Mapping en bedrijfseconomische analyse. Antwerp: Flanders DC—Antwerp Management School. Retrieved from
  22. United States Department of Labor. (2017). Bureau of labor statistics. Retrieved from
  23. WIPO. (2015). Guide on surveying the economic contribution of the copyright industries—2015 revised edition. Geneva: World Intellectual Property Organization. Retrieved from

Further Reading

  1. For additional guidelines in using official and industry statistics, see WIPO’s Guide on Surveying the Economic Contribution of the Copyright Industries (WIPO, 2015) and OECD’s Guide to Measuring the Information Society (OECD, 2011).Google Scholar
  2. See Deliverables of the Media Clusters Brussels’ project for additional insights in how to define the scope of the media industry (Komorowski, 2015a, 2015b).Google Scholar
  3. For the study of the economic impact of the media industry in Brussels that was used for the exemplary case in this chapter see Komorowski and Wiard (2018) and for an additional case of applying official and industry statistics in the cultural industry see KEA’s report for the European Commission (KEA European Affairs, 2006).Google Scholar

Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Marlen Komorowski
    • 1
  1. 1.imec-SMITVrije Universiteit BrusselBrusselsBelgium

Personalised recommendations