This chapter shows how Theodore Sorensen became an indispensable member of Senator Kennedy’s team as the 1960 presidential election approached. It examines the role Sorensen played in shaping the strategy and themes for Kennedy’s campaign, and how he focused the Senator’s rhetoric on the themes of public service and national change. The chapter explores how the Kennedy campaign sought to counter the appeal of its opponent, Richard M. Nixon. Further, it examines the relationships between the key figures on the Kennedy team and details the extent of their responsibilities. Ulyatt argues that Theodore Sorensen, Robert F. Kenned y and Stephen E. Smith were the three men who were crucial to Kennedy’s success in the 1960 presidential election.
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