The success of a film is impossible to predict. A few of them are financially successful, while most of them are not. Actors are crucial to a film’s success. As in other parts of the performing arts, a few superstars are greatly admired and highly compensated in a winner-take-all market while most of the other actors earn little. Consumers have many direct substitutes on which to spend their time and money: television, home video, DVD, internet, computer games, musical performances, and popular sport events such as football. Those with lower income and fewer time constraints tend to view mass films, while high-quality movies are mostly viewed by well-educated young city-dwellers.
KeywordsSuperstars Winner-take-all market Predictability Financial success Flops Substitutes Most successful films American best films Revenue European critics Actors Film festivals Movie awards
Many important aspects of the movie industry are well analysed in
A broad picture of the broadcasting and media industry is provided in
- Doyle G (2013) Understanding media economics. Sage, LondonGoogle Scholar