Mass tourism goes to major cultural heritage sites, to superstar museums, to festivals, and to blockbuster exhibitions of art. These visits have a major impact on the local economy, regions, and countries and are captured by impact studies. In contrast, the willingness-to-pay approach focuses on the net benefits created by visiting a cultural site. Many cultural sites tend to be overcrowded, leading to material damage to the structures, to a feeling of compression among visitors and the local population, and to a drastic loss of authenticity. Overcrowding of heritage sites can be counteracted in various ways to make visits agreeable and to reduce the damage inflicted.
KeywordsMass tourism Superstar museums Festivals Blockbuster exhibitions Most frequented cultural sites Impact Willingness-to-pay European cultural capital Happiness Awards Overcrowding Entry price Taxes Exact copies
Early contributions include
- Mossetto G (1992) L’economia delle città d’arte: Modelli di sviluppo a confronte, politiche e strumenti di intervento, Etaslibri, MilanGoogle Scholar
More recent contributions are, for example
- D’Eramo M (2017) Il selfie del mondo. Indagine sull’età del turismo, Feltrinelli, MilanoGoogle Scholar
- Hughes HL (2000) Arts, entertainment and tourism. Butterworth-Heineman, OxfordGoogle Scholar
- Scott AJ (2000) The cultural economy of cities: essays on the geography of image-producing industries. Sage, LondonGoogle Scholar