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Choosing the Most Effective Networking Strategy and Practice for Open Innovation

  • Gizem Ferliler
  • Burcu FelekogluEmail author
  • A. Serdar Tasan
Conference paper
Part of the Springer Proceedings in Mathematics & Statistics book series (PROMS, volume 280)

Abstract

In today’s world, innovation is a very important force to enable companies to survive. It is no longer enough for companies to develop products or services using only their internal resources. For this reason, companies are receiving support from external sources in order to save time and cost while continuing innovation activities. This approach is an open innovation approach that includes customers, suppliers, consumers and other firms. In recent years it has been observed that companies that adopt open innovation are ahead of the competition. Choosing effective strategies and practices when networking with external partners plays an important role for success. In this study, 20 large companies interested in open innovation in America were selected and criteria they consider when creating their open innovation networks and strategies and practices they use were investigated. After reviewing the literature on open innovation, eight criteria and fifteen strategies and practices have been identified that are effective in creating networks of companies. TOPSIS method was used as a multi criteria decision-making methods to determine the most effective strategies and practices. While the importance level of the criteria was determined, the opinions of the employees of the companies within the scope of the research were taken. Based on the results, the most effective strategies and practices when creating a network, were discussed and future work directions were highlighted.

Keywords

Open innovation Network TOPSIS 

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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.Graduate School of Natural and Applied SciencesDokuz Eylul UniversityIzmirTurkey
  2. 2.Department of Industrial EngineeringDokuz Eylul UniversityIzmirTurkey

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