Altogether Now! We Need Everybody’s Effort Implementing the “9 Questions” Tool

  • Beatriz Muñoz-SecaEmail author
Part of the IESE Business Collection book series (IESEBC)


Win-win is the key approach in order to achieve results. This chapter addresses how our four companies have faced the win-win challenge with the help of the “9 questions” tool. This tool offers the basis for implementing SPDM operational culture. It provides nine concrete questions that any manager can offer his team, in order to destroy any blocking factors that the team might encounter, so as to achieve sustainable efficiency.

Copyright information

© The Author(s) 2019

Authors and Affiliations

  1. 1.IESE Business SchoolMadridSpain

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