What Shall We Do with the Popups? On-the-Spot Innovation Can Create Unforeseen Problems

  • Beatriz Muñoz-SecaEmail author
Part of the IESE Business Collection book series (IESEBC)


A popup is an innovation that is born of frustration. Service agents see things that do not work and ask for improvements, but the company fails to respond. Their answer is to create an innovation to smash the problem. Such innovations may be excellent, or counterproductive, because while they solve a specific problem they might also do greater damage to the organization as a whole. The chapter shows how to resolve this dilemma, as well as introducing the three agents of innovation (innovator, innomanager and innosufferer) and showing concrete ways to implement new ideas. It also depicts a hitherto undiagnosed brainpower syndrome, the “Himalayan syndrome”.


  1. Brown, T., & Wyatt, J. (2010). Design thinking for social innovation. Standford Innovation Review, Winter, 8(1).Google Scholar
  2. Muñoz-Seca, B. (2017). How to make things happen. Cham: Palgrave Macmillan.CrossRefGoogle Scholar
  3. Ries, E. (2011). The lean startup: How today’s entrepreneurs use continuous innovation to create radically successful businesses. New York: Crown Business, Random House.Google Scholar

Copyright information

© The Author(s) 2019

Authors and Affiliations

  1. 1.IESE Business SchoolMadridSpain

Personalised recommendations