The Operations Puzzle

  • Beatriz Muñoz-SecaEmail author
Part of the IESE Business Collection book series (IESEBC)


Operations lead from an idea to a satisfied customer. They are company strategy translated into reality. This chapter shows how the four leading players in this book have translated their strategies into operational priorities. The first step of this journey is Promise, essence and flame red.


  1. Muñoz-Seca, B. (2017). How to make things happen. Cham: Palgrave Macmillan.CrossRefGoogle Scholar
  2. Moss Kanter, R. (1999). Change is everyone’s job: Managing the extended enterprise in a globally connected world. Organizational Dynamics, 28(1), 7–23.CrossRefGoogle Scholar

Copyright information

© The Author(s) 2019

Authors and Affiliations

  1. 1.IESE Business SchoolMadridSpain

Personalised recommendations