Business Intelligence: Determination of Customers Satisfaction with the Detection of Facial Expression

  • Fariba Rezaei Arefi
  • Fatemeh SaghafiEmail author
  • Masoud Rezaei
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 800)


Nowadays, effective use of technology in the competitive world is the most important factor in business success. Since the stakeholders and especially customers are the most important factor in the profitability of organizations, the use of new methods in determining their satisfaction is of particular importance. In this paper, business intelligence for determining customer image satisfaction using image mining technology was performed. First, 400 images of customers’ faces were selected from the database. Investigating the facial expressions and the use of experts suggests that 4 states of 7 faces are sufficient to determine satisfaction. In the next step, the results of the study were extracted with using three algorithms and were analyzed in the following with three Classification Regression Tree (CRT) algorithms, Neural Network and Decision Tree. In the end between image mining algorithms the Bayesian Method and among data mining algorithms the CRT algorithm were detected with the least error for satisfaction detection.


Image mining Data mining Business intelligence 


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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Fariba Rezaei Arefi
    • 1
  • Fatemeh Saghafi
    • 2
    Email author
  • Masoud Rezaei
    • 3
  1. 1.Faculty of New science and Technology, University of TehranTehranIran
  2. 2.Faculty of ManagementUniversity of TehranTehranIran
  3. 3.Alborz Campus, Department of ManagementUniversity of TehranTehranIran

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