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Young Adults’ Consumption Desires, Feelings of Financial Scarcity and Borrowing

  • Amelie GambleEmail author
  • Tommy Gärling
  • Patrik Michaelsen
Chapter

Abstract

Young adults use credit cards and store installments to borrow to consumption that improves their material life-style, for instance purchases of new models of smartphones, computers or other electronic gadgets, weekend travel or vacations in distant foreign countries. Over-borrowing is a potential problem. One determinant is present-biased temporal discounting which in young adults may result from desires to purchase attractive consumer products that are not affordable. Research is reviewed that both supports and does not support this claim. Other determinants are a positive attitude toward borrowing for purchases of consumer products or low financial involvement and knowledge. Empirical evidence is reported that attitude is most important. A negative attitude may have the role of a heuristic that suppresses decisions to borrow.

Keywords

Young adult Borrowing Consumption desire Temporal discounting Financial scarcity 

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Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Amelie Gamble
    • 1
    Email author
  • Tommy Gärling
    • 1
  • Patrik Michaelsen
    • 1
  1. 1.Department of PsychologyUniversity of GothenburgGöteborgSweden

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