Private Labelling, Governance, and Sustainability: An Analysis of the Tea Industry in India
This chapter makes an attempt to critically analyse certification programmes and voluntary standards of national and international private labels for addressing governance and sustainability challenges in the Indian tea industry. By analysing different private labels in the industry, the study critically examines a few questions, such as how sustainable the certification programmes are enabling better social standards, is there any difference on price for the producers after certification, and how the private labels could ensure a steady market for the producers with different scales of operations. This chapter argues that the certification process and its implementation need to be more inclusive to cover the challenges of workers and small growers which may eventually help the industry to move forward.
KeywordsVoluntary standards Tea certification Indian tea industry Small tea growers Working and living conditions
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