Jay Chiat has always been a maverick. His firm, Chiat/Day, created the famous 1984 television commercial for the first Macintosh computer and helped Steve Jobs convince or, more accurately, force Apple’s board to air it during the Super Bowl.
In the ad, a group of pale workers in bluish-gray uniform is marching inside a bluish-gray building and then sitting down to watch an authoritarian Big Brother give an emphatic speech about the future. Out of the blue, an athletic woman in a bright white shirt and orange shorts runs into the room and hurls a hammer at Big Brother’s digital image. The workers are liberated!