Social Media as a Display of Students’ Communication Culture: Case of Educational, Professional and Labor Verbal Markers Analysis

  • Natalia E. Shilkina
  • Anna V. MaltsevaEmail author
  • Olesya V. Makhnytkina
  • Marina V. Titova
  • Elina V. Gubernatorova
  • Igor A. Katsko
  • Farida I. Mirzabalaeva
  • Svetlana V. Shusharina
Conference paper
Part of the Communications in Computer and Information Science book series (CCIS, volume 947)


Social media are the source reflecting the linguistic situation and modern trends that have emerged in the language of a virtual society with incredible precision. Texts of students’ messages allow us to analyze vocabulary in the linguistic and cultural aspect, model a linguistic and cultural field and create a linguacultural commentary on those lexical units that represent the dominating story of youth culture at the current stage of language and society development.

The article presents the results of the research of student youth verbal markers in relation to professional and labor intentions, the methodology of their linguacultural study, comparative analysis and classification of lexical units. Tag names have been revealed based on expert analysis of the messages of the “VKontakte” social media in accordance to the frequency of the selected tags occurrence record. Words-markers are being highlighted in the context of students’ professional and labor intentions as well as bigrams/triplets with words-markers. The article reveals the peculiarities of linguistic and social situation in the linguacultural and social aspects. It stresses the lexemes that form the core of the linguacultural field as well as the features of the linguistic and social situation in the linguacultural and social aspects. In the paper the role of researching the features of virtual communication in the aspect of language and culture interaction on the example of labor and professional intentions has also been stated.


Social media Verbal markers Linguacultural commentary Language and culture Tags Bigrams Students Secondary analysis RuNet 



The reported study was funded by RFBR according to the research project № 18-011-00477A.


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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.Saint-Petersburg UniversitySaint-PetersburgRussia
  2. 2.Saint-Petersburg University, ITMO UniversitySaint-PetersburgRussia
  3. 3.Altay State UniversityBarnaulRussia
  4. 4.Kuban State Agrarian UniversityKrasnodarRussia
  5. 5.Plekhanov Russian University of EconomicsMoscowRussia
  6. 6.ITMO UniversitySaint-PetersburgRussia

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