Advertisement

The Digital Strategy: The Guide to Systematic Digitization of the Company

  • Daniel Kittelberger
  • Lea-Sophie Allramseder
Chapter

Abstract

The opportunities that digitization offers companies are unmistakable. One can almost speak of a digital gold rush. In fact, in many companies an actionist and uncoordinated image is evident in dealing with the possibilities of digitization: they approach the topic from a wide variety of directions and functions, but the individual efforts remain limited in their impact, as a comprehensive concept is lacking. The result is a digital patchwork carpet. Dealing with the creation of a dedicated digitization strategy can help to remedy this situation and catalyze the targeted exploitation of the potential that arises.

Keywords

Digitization Digital business model Digital vision Digitization strategy Integrated strategy process Key figures of digital targets 

References

Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Daniel Kittelberger
    • 1
  • Lea-Sophie Allramseder
    • 1
  1. 1.Industrial Goods and High TechHorváth & PartnersStuttgartGermany

Personalised recommendations