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Reasons for Using Daily Deal Sites

  • Aikaterini Stavrianea
  • Evangelia-Zoi Bara
  • Spyridon Mamalis
Conference paper
Part of the Springer Proceedings in Business and Economics book series (SPBE)

Abstract

Due to the economic crisis that Greece is going through, consumers are experiencing continuous cutoffs, while there are not few that have lost their jobs and try to make ends meet. Under these circumstances, citizens have become rational in purchasing products and services and engage in information seeking and purchasing in lower prices, targeting for good value for money. Because of changing consumer purchasing behavior, daily online deal sites have emerged and expanded. This paper presents a research dealing with the reasons for purchasing products and services from the Greek daily deal sites. Quantitative research via the internet was implemented with an online questionnaire, generating a sample of 323 questionnaires over a 3-month period. Data analysis included descriptive statistics (frequencies, percentages and means).

Keywords

Daily deal sites Motivation Consumer behavior Marketing Greece 

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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Aikaterini Stavrianea
    • 1
  • Evangelia-Zoi Bara
    • 2
  • Spyridon Mamalis
    • 2
  1. 1.National and Kapodistrian UniversityAthensGreece
  2. 2.Eastern Macedonia Thrace Institute of Technology (EMaTTech)KavalaGreece

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