Websites and Facebook Profile Communication of Dentists in Oradea, Romania
The tools of the internet can become valuable assets in the permanent competition that exists in an area that generates a constant competitive market. The medical market, specifically that of dentistry, in a frontier city in full economic development, Oradea, Romania is subject to the rules of free market. Professional competence must be complemented by a communication effort that must reach a large number of people, in order to transform them into loyal patients. Physicians can benefit from the expertise of specialized companies in medical marketing for the creation of websites, but they can also use accessible instruments such as Facebook. A comparative study on a 3-year period, 2015–2018, which aims to examine the online presence and the use of communication tools for all the registered dentists in Oradea, Romania, reveals insignificant variation of resources used such as websites or Facebook. Policy and managerial implications are discussed.
KeywordsWebsites Facebook Professional profile Personal profile Communication Entrepreneurship Medical tourism
- 3.Constantin F, Kavoura A (2016) Multilingual online communication in Romanian dental practices’ websites and their application to health tourism. In: Katsoni V, Stratigea A (eds) Tourism and culture in the age of innovation, Springer proceedings in business and economics. Springer, Cham, pp 185–197CrossRefGoogle Scholar
- 8.Hays S, Page SJ, Buhalis D (2013) Social media as a destination marketing tool: its use by national tourism organisations. Curr Issue Tour 16(3):1–29Google Scholar
- 14.Simon A (2017) Turismul medical bihorean în proiect integrat, util pentru un turism de calitate (comunicat de presa) (Bihorian medical tourism in integrated project, useful for quality tourism (press release)). http://www.uzpbihor.ro/turismul-medical-bihorean-in-proiect-integrat-intrument-util-pentru-turismul-bihorea-de-calitate/
- 15.The College of Bihor Dentists/Colegiul Medicilor Dentisti din Bihor (2018) Lista cabinetelor dentare si a medicilor dentisti din Bihor (actualizată 10.01.2018) (List of dental practices and dentists in Bihor (updated 10.01.2018)). http://www.cmdbh.ro/lista-medicilor-dentisti-si-a-cabinetelor-din-bihor
- 19.Kavoura A, Koziol L (2017) Polish firms’ innovation capability for competitiveness via information technologies and social media implementation. In: Vlachvei A, Notta O, Karantininis K, Tsountas N (eds) Factors affecting firm competitiveness and performance in the modern business world. IGI Global, Hershey, PA, pp 185–214Google Scholar