Innovation in Graphic: Print Communication and Its Contribution to Marketing Strategies

  • Anastasios E. Politis
Conference paper
Part of the Springer Proceedings in Business and Economics book series (SPBE)


Marketing strategies are applied in numerous forms all around the world. One of the principal means for running marketing is through various forms of communication, which are implemented by print, electronic and mobile media. The present study reveals the enhancement of communication with technological innovations providing added value, support significantly marketing and contribute to the increase of sales to the products. As such relying on print technologies appears as a stable and concrete basis for marketing and sales.


Graphic communication Marketing strategies Printing Finishing Packaging 


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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Anastasios E. Politis
    • 1
  1. 1.HELGRAMED—Hellenic Union of Graphic Arts and Media Technology EngineersAttikiGreece

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