“Sharing Economy, Sharing Emotions” in the Society 4.0: A Study of the Consumption and Sensibilities in the Digital Era in China

  • Zhang Jingting


Technological innovation is occurring at an ever-increasing pace and the world that we live in is more interconnected and globalized. There is no doubt that China has been considered as one of the world’s largest investors and adopters of digital technologies, and exerts a large influence on the global digital economy. So, in this chapter, we focus on the situation of digital labour and the development of the sharing economy in China. Why has China, a country with a population of 1.3 billion, experienced a boom of the sharing economy since the year 2016?

In order to understand this, it is essential to explore briefly notions like “HE” (Harmony) and “Tian Xia” (All under Heaven) in the Chinese traditional culture. On the other hand, from bikes to houses, we will discuss how these shared products change people’s daily life and guide their emotions. What’s more, through some theories of emotional sociology, we will investigate the politics of sensibilities as applied to consumption in Society 4.0, which is closely related with the virtual world or the mobile world. What is the situation of social mass media in China, as compared with the other countries at a global level?

Last but not least, we will analyse some relevant works about the prediction of the development of Society 4.0 and China’s influence as a leading global force, as well as the conjecture about the relationship between the sensibilities and the sharing economy.


China Sharing economy Digital labour Sensibilities 


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© The Author(s) 2019

Authors and Affiliations

  • Zhang Jingting
    • 1
  1. 1.Shanghai International Studies UniversityShanghaiChina

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