Proposal for Analysis of Location of Popular Residential Using the p-Median

  • Bruno F. de Azevedo
  • Nelio D. Pizzolato
Part of the Urban Computing book series (UC)


The location of projects in the My House My Life Program (PMCMV) is of great importance because it is not only a business relationship between buyers and developers, but also a contribution to the social transformation. The use of modern tools that help the launching plan of Real Estate companies, financiers, and buyers is a constant challenge to the sector, which requires accurate decisions. This article proposes a new tool for the planning of PMCMV residential real estate projects, using Operations Research techniques such as the p-median to locate candidate areas to receive ventures as close as possible to the existing potential demands. In order to illustrate the proposed method, a detailed case study was carried out in the Municipality of Rio de Janeiro. The results obtained in the case study demonstrate, in some cases, large variations between the positions of higher demand and the launches of developments in the PMCMV format promoted by the market.


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Further Reading

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    Azevedo, B.F.: Método de localização de áreas candidatas a receberem empreendimentos residenciais com utilização da p-mediana: Um estudo do Município do Rio de Janeiro. 16ł Conferência Internacional da LARES (2016)Google Scholar
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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Bruno F. de Azevedo
    • 1
  • Nelio D. Pizzolato
    • 2
  1. 1.UNESA Productivity Research Program ScholarshipUniversidade Estácio de Sá-UNESAPetrópolisBrazil
  2. 2.Universidade Católica de PetrópolisPetrópolisBrazil

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