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How Do Writers Use Language to Gain Readers’ Trust?

  • Jeremy Koay
Chapter
Part of the Postdisciplinary Studies in Discourse book series (PSDS)

Abstract

As persuasion is influenced by readers’ perception of writers’ credibility, this chapter examines strategies that writers use to gain readers’ trust. The chapter aims to demonstrate how a writer’s choice of strategies for establishing credibility mirrors the values of a particular community. The chapter begins with a brief discussion of the concept of credibility, using Rosenblatt’s literary theory. The chapter then presents seven strategies that writers of self-improvement books employ to establish their credibility. The findings are based on an analysis of 20 ‘About the Author’ sections from self-improvement books.

Keywords

Credibility Expertise Gaining trust 

References

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Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Jeremy Koay
    • 1
  1. 1.EduMaxiAucklandNew Zealand

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