Strategic Capability and Direction

  • RajagopalEmail author


This chapter deliberates strategic capabilities and direction toward developing long-term marketing strategies by strengthening the organizational capabilities and competencies. Discussions in this chapter contribute new perspectives on improving the capabilities and competencies in an organization by engaging employees and stakeholders across the human resources ecosystem. Discussions also portray the attributes of team culture in business organizations for sustainable development. Developing organizational vision and mission with employee engagement and deriving sustainable advantages of continuous improvement efforts involving employees form the core of discussions in this chapter.


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  1. 1.EGADE Business SchoolTecnologico de MonterreySanta Fe, Mexico CityMexico

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