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Impact of Managers’ Innovation Perception on Innovation Activities and Innovation Strategies in Hotel Businesses

  • Ayhan Karakaş
  • Yusuf Bilgin
  • Muhammed Raşit Yildiz
Conference paper
Part of the Eurasian Studies in Business and Economics book series (EBES, volume 10/2)

Abstract

The purpose of this study is to examine the impact of managers’ innovation perceptions on innovation activities and innovation strategies in hotel business. The research also examined the relationship between innovation types applied in hotel businesses and innovation strategies. Quantitative method was used in the research. The universe of the research constitutes hotel businesses operating in the Western Black Sea Region. Survey data were obtained using questionnaire technique. As a result of the analysis, it is determined that the innovation perceptions of the managers of the hotel businesses has an effect on the types of innovations applied in the businesses. Nevertheless, it has been determined that business managers’ perceptions of innovation have no meaningful effect on innovation strategies applied to the business. In other words, it has been reached that the innovation strategies of the businesses are determined by the variables other than the innovation perceptions of the managers. The research also find that there is a relationship between innovation types applied in hotel businesses and innovation strategies.

Keywords

Innovation perception Innovation activities Innovation strategies Hotel business 

Notes

Acknowledgment

This study was supported by Bartın University Scientific Research Projects Commission (BAP) (Project No: 2017-SOS-CY-009).

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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Ayhan Karakaş
    • 1
  • Yusuf Bilgin
    • 2
  • Muhammed Raşit Yildiz
    • 3
  1. 1.Tourism ManagementBartın UniversityBartınTurkey
  2. 2.Business ManagementBayburt UniversityBayburtTurkey
  3. 3.Business ManagementBartın UniversityBartınTurkey

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