• Katarzyna Żyminkowska


The last chapter of the book offers a quick glance at the key theoretical and empirical contributions of the entire publication and forms the foundations for further enhancement of the effective and efficient customer engagement management in the marketing field. Żyminkowska provides a summary guide useful for further advanced research in the fields of engagement marketing, engagement orientation, or customer engagement-based business models, that form likely looking stream in marketing domain for business and academia.


Discussion of customer engagement research findings Contributions to customer engagement knowledge 


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Katarzyna Żyminkowska
    • 1
  1. 1.University of Bielsko-BialaBielsko-BialaPoland

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