Advertisement

Customer Engagement Trends and Perspectives in Modern Business

  • Katarzyna Żyminkowska
Chapter

Abstract

The findings of a multilevel analysis of customer engagement intensity in modern business presented in this chapter shed light on CE management prospects. Żyminkowska provides the macro-scale analysis of firms’ practices in collaborating with its clients, based on the OECD and CIS data, and reveals significant disproportions across countries. On the other hand, she finds the importance of customers as source of information for innovation is quite similar in the mezzo-scale, across distinct industries in Poland. Drawing attention to the firms’ plans for increasing the intensity of engaging customers during the next years, this chapter confirms overall positive CE prospects across each industry under study, although it outlines some disparities across distinct customer engagement forms.

Keywords

Trends in customer activism in modern business Perspectives of customer engagement Firms’ plans for customer engagement 

References

  1. CIS. (2010). Eurostat, Community Innovation Survey Microdata (CIS-2010). Access to the Microdata Set Granted for the Research Proposal No. 331/2016-CIS.Google Scholar
  2. CIS. (2012). Eurostat, Community Innovation Survey Microdata (CIS-2012). Access to the Microdata Set Granted for the Research Proposal No. 331/2016-CIS.Google Scholar
  3. CIS. (2014). Eurostat, Community Innovation Survey Microdata (CIS-2014). Access to the Microdata Set Granted for the Research Proposal No. 331/2016-CIS.Google Scholar
  4. OECD. (2017). Science, Technology and Industry Scoreboard 2017: The Digital Transformation. Paris: OECD.CrossRefGoogle Scholar

Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Katarzyna Żyminkowska
    • 1
  1. 1.University of Bielsko-BialaBielsko-BialaPoland

Personalised recommendations