Subsistence Entrepreneurship: The Role of Collaborative Innovation, Sustainability and Social Goals

  • Vanessa RattenEmail author
  • Paul Jones
  • Vitor Braga
  • Carla Susana Marques
Part of the Contributions to Management Science book series (MANAGEMENT SC.)


The goal of this chapter is to discuss the role of subsistence entrepreneurship in the society. Increasingly both business and government are focusing at low-income consumers and the role they play in the innovation process. This has meant greater emphasis has been given to understand the role of these consumers who are called ‘subsistence consumers’ because they live at the bottom of the pyramid and exist on low income and wages. This chapter discusses subsistence consumers in terms of how they can be innovative and also the importance that collaboration plays in achieving social goals. Managerial and social implications are discussed in terms of how business can harness the collective power of subsistence entrepreneurs in order to create a better global community.


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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Vanessa Ratten
    • 1
    Email author
  • Paul Jones
    • 2
  • Vitor Braga
    • 3
  • Carla Susana Marques
    • 4
  1. 1.Department of Entrepreneurship, Innovation and MarketingLa Trobe UniversityMelbourneAustralia
  2. 2.Swansea UniversitySwanseaUK
  3. 3.Porto PolytechnicPortoPortugal
  4. 4.Universidade de Trás-os-Montes e Alto DouroVila RealPortugal

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