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Ways of Organising Assortment

  • Constant Berkhout
Chapter

Abstract

Strong evidence is given to show that the different ways of organising a category have a larger impact on sales than the amount of space allocated to the products. Rules of thumb are no longer sufficient and category managers have the opportunity to make more rational, fact-based driven decisions on space allocation. Berkhout suggests some 15 techniques that make the way of merchandising more effective. These are all supported with academic studies and can be implemented both in online and brick-and-mortar stores.

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Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Constant Berkhout
    • 1
  1. 1.Rijnbrug AdviesUtrechtThe Netherlands

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