Research on Aesthetic Cognition Characteristics of Product Form: Case Study of Purple Clay Teapot
For analyzing the relationship between the product form and the emotional demand of consumers objectively, the aesthetic cognition characteristics of product form was presented based on the evaluation model of aesthetics measure. According to the principle of formal aesthetic, principle of visual perception and gestalt psychology, 10 aesthetic measure indexes is established. Then the cluster analysis and the structural equation model applied to reduce data dimension and test the rationality of cognition logic for target product. Through compare the linear regression analysis with the neural network model, the aesthetic cognition can be confirmed linear and nonlinear characteristic. Taking the teapot as a research case, the result showed that aesthetic cognition of teapot should be nonlinear characteristic and the structure of aesthetic cognition seems like logsig-tansig transfer functions type. The aesthetic prediction prototype system could provide effective aids for product.
KeywordsProduct form Aesthetic cognition Nonlinear characteristic Evaluation model Neural network
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